Toronto · App store optimization
App store optimization and app marketing in Toronto
App store optimization services in Canada for relevant discovery, clearer listings and measured acquisition across the App Store and Google Play.
Canada Create™ researches relevant store terms, prepares approved listings and creative, assesses eligible tests and review mechanisms, and manages Apple Ads, Google App campaigns and social campaigns where scoped. Product changes and developer responsibilities are agreed separately.
Plan your Toronto ASO program
Share your app-store links, markets and acquisition goals. We aim to reply to your enquiry within one business day. A scoped proposal follows review of the listings and available data.
Toronto: (416) 273-9030Toll Free: +1 (800) 808-9235
Please do not share passwords or other sensitive details here. We never sell your contact information and we comply with Canadian privacy law (privacy policy).
What app store optimization gives your app
Relevant store discovery
Accurate metadata and categories aligned with the app’s function and target users.
Tested listing creative
Icons, screenshots and descriptions tested where the platform and traffic support a useful comparison.
Useful review feedback
Neutral review prompts, privacy-conscious public replies and product feedback handled within store rules.
Measured paid acquisition
Campaign costs assessed alongside listing interactions, acquisition and downstream use.
What is included in app store optimization
Each program is scoped to your app and its markets, but these are the building blocks we plan, run and report.
- Listing auditAvailable listing performance, ratings and competitor context reviewed for the agreed stores and markets.
- Store keyword researchRelevant terms, audience and market fit, with store-search evidence and estimates distinguished from web-query data.
- MetadataTitle, subtitle, keyword field and descriptions written for each store's rules.
- Screenshots and preview videoAccurate creative reflecting the app’s supported functions, approved claims and usage rights.
- Listing experimentsEligible Google Play experiments and Apple product-page tests, with scope, traffic needs and review dependencies identified.
- Ratings and reviewsNeutral requests through permitted review mechanisms and privacy-conscious public replies, with app-team work identified where required.
- Paid app marketingApple Ads, Google App campaigns, Meta and TikTok assessed against app and market eligibility and the approved scope.
- ReportingPlatform-specific listing interactions, acquisition, ratings and downstream-use measures reported with their definitions and limits.
App store optimization cost
Cost depends on stores and markets, whether the app is new or established, ratings, creative production, localization, testing cadence and paid marketing. We separate the program from creative production and from advertising spend.
Launch listing
Quoted in writing
A new app going live on one or both stores
- Keyword research
- Metadata for each store
- Screenshots and description
- Launch review plan
Monthly ASO program
Quoted in writing
A live app needing ongoing listing assessment and eligible tests
- Scheduled keyword research and listing tests
- Ratings management
- Localization where needed
- Monthly reporting
ASO plus paid app marketing
Quoted in writing
Apps with budget for Apple Ads, Google App campaigns or social advertising
- Everything in the monthly program
- Campaign setup and management
- Creative for ads
- Available acquisition and downstream-use reporting
Advertising spend is billed by the platforms separately from our management fee. The proposal identifies the agreed ASO scope, creative costs, campaign management and expected third-party costs.
ASO agency
App marketers who connect listings with acquisition and retention
Executive summary: App store optimization assesses an app’s listing, relevant discovery and store presentation against its audience and supported functionality. Canada Create™ scopes store-specific metadata, approved creative, localization, eligible tests and reporting for app publishers. Canada Create™ was established in 2008; we currently serve businesses across Canada and the United States. This page covers ASO deliverables, the differences between store platforms, organic and paid app marketing, measurement limits, costs and the responsibilities your app team retains.
What app store optimization is
App store optimization (ASO) focuses on discovery and the store listing experience. Discovery work aligns accurate names, categories, keywords and descriptions with the fields and policies each store supports. Listing work covers icons, screenshots, previews, localization and useful review responses. We measure store interactions alongside completed acquisition, activation and retention where data is available, keeping each platform’s definitions separate.
App Store and Google Play scope
Apple and Google support different listing fields, assets, languages and testing options. The proposal identifies the stores and countries, required account access, permitted changes and review dependencies. Your app team confirms product functionality, privacy disclosures, availability and approved claims; Apple and Google control acceptance and review timing. A listing change does not guarantee approval, visibility or a ranking position.
Keyword research for app stores
Research is scoped around the app’s category, intended users, supported functions and markets. We distinguish store-search evidence and any estimates from web-search queries; neither establishes future installs or retention. The deliverable identifies relevant listing opportunities, localization needs and evidence limits for client review. French-language listings should reflect the actual product, onboarding and support available to users. Competitor listings can inform the comparison without copying claims or assets.
Listing assets and testing scope
The icon, screenshots, ratings and description help people decide whether the app fits their needs. We scope accurate screenshots, captions, descriptions and preview video around the supported product and approved usage rights. Google Play offers eligible listing experiments; Apple product page optimization tests eligible icons, screenshots and previews. Apple custom product pages are separately reviewed alternate destinations, not the same testing feature. The app team supplies suitable builds, permissions and product approvals. Timing depends on available traffic, platform eligibility, review and the agreed scope. Results can be positive, negative or inconclusive.
Ratings, reviews and retention
Ratings and reviews help prospective users assess the app. We scope neutral review requests using the stores’ permitted review mechanisms, with app-team development where required. We do not screen users by sentiment, divert unhappy users away from public reviews, buy or incentivize ratings, or promise a higher score. Support remains available to everyone, and public responses should protect private information. Feedback about onboarding and first-session use can inform work with our mobile app design team, while retention is measured as a product outcome rather than a guaranteed ranking lever.
Paid app marketing and web search around the listing
Paid and organic acquisition need a useful listing and a product that meets expectations. Apple Ads, formerly Apple Search Ads, offers App Store placements including search results. Google App campaigns can reach Google Play, Search, YouTube and other supported inventory; availability depends on the app, market, campaign and current policy. Meta and TikTok can also be assessed within a separately approved scope. A landing page and web content developed with our SEO team can support discovery outside the stores. We assess available acquisition, activation and retention evidence using the measurement responsibilities agreed for our Google Ads management. The app team confirms SDK, event, privacy and consent requirements; required development is separately scoped. Attribution windows, aggregation, consent choices and platform limits affect what can be reconciled, and a measured install does not prove an incremental customer.
Measurement and reporting
Reporting distinguishes listing interactions from completed acquisition and subsequent use. Apple’s current conversion metric uses downloads and pre-orders divided by unique-device impressions, with pre-orders not counted again on download. Google Play’s current listing-performance reports use unique Install, Open or Pre-register clicks and CTR; acquisition counts remain available in Statistics and exports. We report the relevant denominator, source, date range and reporting limits, then examine activation and retention separately. Tests are labelled as positive, negative or inconclusive, and ranking observations are not proof that a single edit caused a change.
What drives app store optimization cost
Every program is quoted in writing after a review of the app and its listings. The cost drivers are the number of stores and markets, whether the app is new or established, the state of ratings and reviews, screenshot and video production, the number of localized listings, the testing cadence, and whether paid app marketing is included. A proposal separates the ASO program from creative production and from advertising spend, which is billed by the platforms. AI can assist research, drafting, creative and analysis, with human review, editorial judgement and applied expertise. Confidential inputs require appropriate permissions and controls, and you approve final claims and assets before publication.
How to choose an ASO agency
Ask for relevant work the agency is permitted to share and the context behind any reported result, including definitions, dates and other product or campaign changes. Compare the proposed stores, markets, asset production, eligible tests and the work your app team must provide. Confirm who approves claims, handles platform review feedback and owns ongoing reporting and support. Written scope, dependencies, costs and limitations help you compare proposals without relying on a promised ranking or install increase.
Guides for app publishers
Your next step
If your app is live or preparing for launch, a listing review can establish the scope worth considering. Canada Create™ was established in 2008 and is BBB Accredited with an A+ rating. We currently serve businesses across Canada and the United States. Call our 24/7 sales line at +1 (800) 808-9235, or request your proposal. We aim to reply to your enquiry within one business day; a written proposal follows discovery.
Talk to a strategist
Ready when you are!
Request a scoped proposal.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, so your next stage of growth starts now.
How your app store optimization program runs
A listing review, approved changes and a measurement plan tailored to the stores and markets you serve.
- Listing and data review Discovery
Review store access, current listings, markets, acquisition sources and available performance data.
- Research and creative Planning
Select relevant terms, localization needs and creative tests, with client review of all claims and assets.
- Prepare and approve Before publication
Prepare store-specific metadata and creative, confirm permissions and obtain client approval before submitting changes.
- Publish and test By platform review
Submit approved changes and run eligible listing tests; Apple and Google control review timing and acceptance.
- Report and refine Agreed cadence
Compare listing interactions, acquisition and downstream use, document uncertainty and agree the next changes.
What clients say on Google
Reviews pulled live from our Google Business Profile.
They created a beautiful, professional website that brings together my treatments and makes it easy for visitors to learn about the clinic, explore their options, and book a consultation. Having a website I feel proud to share is a wonderful feeling. It gives people an introduction to ProDerma before they even walk through the door.
Their work has also included Google Business Profile optimization, helping me strengthen how my clinic appears on Google Search and Maps. For a local clinic in downtown Toronto, making it easier for people to find accurate information about my services, location, and booking options is incredibly valuable.
What stays with me most is the care and effort behind the work. I’m grateful to Amir and the Canada Create team for helping me build an online presence that reflects the business I’m working so hard to grow.
I would happily recommend Canada Create to other clinic owners and business owners looking for website design, Google Business Profile optimization, and thoughtful marketing guidance. Thank you for supporting ProDerma Clinic and for putting so much heart into your work!
As the owner of a boutique medical aesthetics practice, my business is very personal to me. I wanted a website that showed not just my services, but the philosophy, warmth and individualized care behind my practice. I had a very particular vision, and Canada Create brought it to life more beautifully than I imagined.
From day one, Amir was professional, enthusiastic and detail-oriented, and he took a real interest in understanding my business. He and his team treated the project as a partnership. They took the time to learn what makes my practice unique and how to communicate that to new clients.
The website is beautiful. It's elegant, welcoming and thoughtfully designed, from the overall look and photography to how the information is laid out. It feels authentic to my brand and makes exactly the impression I was hoping for.
They also arranged a professional photoshoot for my practice, which was a highlight. The photos add a personal touch that captures the personality of my business. That matters so much in an industry built on trust and connection.
I've been just as impressed by their technical knowledge. Canada Create manages my website analytics and helps me understand how the site is performing and how to grow my online presence over time. That ongoing support is invaluable. They understand a website has to do more than look good. It has to help build the business.
Their communication, patience and willingness to listen have been wonderful. They took my ideas seriously while bringing their own expertise and creative suggestions. I always felt valued as a person, not just another client. I've spent years building a practice that reflects my values, so I really appreciate people who take pride in their work, and I see that in Amir and his team.
I'm so proud of what we've created together and look forward to continuing to work with Canada Create as my practice grows. If you're considering a new website, a brand refresh or a stronger online presence, I recommend them wholeheartedly.
Amir, thank you for your guidance, dedication and care. And thank you to the whole Canada Create team for turning my vision into something so beautiful. A five-star experience!
Cathy Douglas, RPN, MBA, CISESCO
Maison 58
I really appreciate their support and the work they’ve done to help my business. I would definitely recommend Canada Create to other business owners looking for help with their marketing and online presence
I knew nothing about how the process worked, but they were professional, patient, and incredibly helpful. They took the time to understand what I wanted, handled the setup and design, and made sure everything worked properly.
I’m very happy with the final result and would definitely recommend them to anyone who needs help creating a professional website or getting their business online.
We saw noticeable growth in engagement, leads, and overall online presence within just a few weeks. Communication was always clear and timely, and they consistently went above and beyond to make sure we were happy with every detail. Highly recommended!
We worked with Canada Create Agency for our marketing needs including content creation, videography, and editing, and the results were incredible. Their team brought so much creativity, professionalism, and energy to every project. They really took the time to understand our vision and turned it into content that perfectly captured our brand’s personality.
The process was smooth, enjoyable, and collaborative from start to finish. We were especially impressed by their attention to detail and how quickly they delivered top-quality work. We genuinely loved the outcome and look forward to working with them again.
Highly recommended to anyone looking for a marketing team that truly cares about your success.
They took my ideas, refined them with precision, and turned them into polished, scroll-stopping content that actually converts. Every edit felt intentional, every post had strategy behind it, and the communication was seamless. No ego, no fluff just pure execution and results.
What impressed me most was Amir’s leadership. He’s not just a CEO, he’s a creative visionary who pushes for excellence in every detail. He listens, adapts, and brings real insight to the table. It’s rare to find a partner who can merge design aesthetics, marketing psychology, and performance thinking like that.
If you’re serious about growing your brand, sharpening your content game, or leveling up your digital presence Canada Create is the team you want in your corner. Amir and his crew don’t play small; they build brands that command attention.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist replies within one business day. A scoped written recommendation and pricing follow discovery.
Why businesses choose Canada Create™ for app marketing
Established in 2008
Canada Create™ was established in 2008. We currently serve businesses across Canada and the United States.
BBB Accredited A+
A BBB Accredited Business with an A+ rating, so you work with a team that answers for its work.
Build and marketing under one roof
Listing work, creative, web SEO and paid acquisition can be scoped together, with results measured across the available data.
Clear account access and asset rights
Developer-account ownership and access are confirmed against the platform’s rules and your agreement. Rights to newly created deliverables transfer after full payment and any required credit under the Agreement and Terms of Service, subject to pre-existing and third-party rights.
Quoted in writing
Every fee is confirmed in writing before work starts. Request a scoped proposal.
Store and campaign experience
Listing, creative and campaign decisions are connected to the app’s functionality, store policies and available measurement.
Connected acquisition measurement
Store reporting and app analytics are assessed together, with compatible event definitions, consent and attribution limits.
24/7 sales line
Reach us by phone around the clock at +1 (800) 808-9235.
App store optimization questions
What is app store optimization?
ASO is the work of improving an app’s relevant discovery and store presentation through accurate metadata, creative testing, localization and policy-compliant review practices. We evaluate listing interactions, acquisition and downstream use with platform-specific metrics.
How is ASO different for Apple and Google?
The stores support different metadata, assets, localization and test options. We identify the eligible work, developer access and app-team approvals for each platform. Apple and Google control review and acceptance; changes do not guarantee a ranking position or approval.
How long does ASO take to show results?
Useful test timing depends on traffic, the change, seasonality and platform review. Some tests remain inconclusive. We set a review cadence and report observed results without promising a ranking, rating or acquisition improvement by a fixed date.
Can you improve our app's rating?
We can scope the feedback process and help the app team assess reported issues. Requests must use permitted store mechanisms; we do not screen for happy users, redirect negative reviewers, buy or incentivize reviews, or guarantee a score. Product fixes may require separately scoped development, and support remains available to everyone.
Do you run Apple Ads and Google App campaigns?
Yes, where the app, market and campaign meet current platform requirements and the work is agreed. Apple Ads and Google App campaigns are scoped separately from media spend and any required app development. We assess available attribution and downstream use; listing work does not guarantee a lower acquisition cost.
How much does app store optimization cost?
It depends on stores and markets, the state of the app and its ratings, creative production, localization, testing cadence and whether paid marketing is included. We quote in writing after a listing review.
Should our listing be in French as well as English?
A localized listing can help French-speaking users understand the app. We assess audience, product language support and market requirements before recommending localization, then measure results rather than promise improved rankings or conversion.
Does web SEO help an app?
Web SEO can support discovery through relevant landing pages and content outside the app stores. Website visits, store interactions, completed acquisition and later app use are distinct measures. We assess the supported handoff and available attribution without assuming that web visibility will produce installs or store-ranking gains.
How do you report on ASO?
Reports distinguish Apple downloads/pre-orders per unique-device impression from Google Play listing clicks and CTR, with completed acquisitions and downstream usage assessed separately. We record reporting limits, test results and the next approved changes.
Give your listing a clear testing plan
Bring your store links, audience, markets and current reports. We identify listing issues, creative hypotheses and measurement gaps, then scope the next set of approved changes.
