Law firm PPC and Google Ads for lawyers

Bring the right legal enquiries to your firm

A law firm does not need more calls of every kind. It needs enquiries about work its lawyers can take on, in the places it serves, at a cost the firm can assess. Canada Create™ manages Google Ads around those priorities and reports on consultations and retained clients where your intake records allow a reliable comparison.

Our law firm marketing services connect advertising, landing pages and intake reporting, so partners can see more than a click count. You get one team to discuss the campaign, the experience prospective clients have on your website and what the available intake records say about enquiry quality. Your written proposal makes the services, fees and next steps clear before you commit.

Request a free Google Ads review. Tell us the matters you want more of and what your current advertising is producing.

Is paid search suitable for your firm?

Google Ads can put your firm in front of people looking for legal help. Whether it is a sensible investment depends on the practice areas you want to grow, your service locations, the budget available and your ability to handle new enquiries. Clicks alone cannot answer that question.

During discovery, we discuss which matters fit the practice, which enquiries fall outside your work, the lawyers available to take new files and what happens after someone contacts you. If the website or intake experience needs attention, we identify that alongside the advertising scope so you can assess the whole investment.

What you can include in lawyer PPC management

The written proposal identifies the services included in your engagement, the fees and the responsibilities of each team. Depending on the agreed scope, it can cover:

• Account review and campaign management: a review of existing advertising and management focused on the practice areas and locations you approve.
• Ads for your firm’s approval: copy that explains the legal services and consultation options you actually offer, presented to your firm before publication.
• Landing pages: dedicated or improved pages that help a prospective client understand the relevant service, who will help them and how to request a consultation.
• Enquiry measurement: reporting on calls, forms and bookings, with the available connection to consultation and intake outcomes explained.
• Budget oversight: management of the agreed advertising budget, with proposed spend changes discussed with you.
• Partner reporting: an explanation of spend, enquiry quality, available acquisition costs and the recommendations that follow.

These services form part of our Google Ads management. New landing pages, a wider website rebuild, additional platforms and intake integrations are identified in the scope rather than assumed to be included.

Different practice areas need different business goals

A personal injury practice, an immigration firm and a real estate practice may have very different case values, consultation arrangements and capacity. We ask what a suitable enquiry looks like for your firm before recommending advertising.

• Personal injury: the accident and injury matters the firm handles, the locations it serves and the information its intake team needs to assess a new enquiry.
• Family law and criminal defence: the services available, how someone can request a private initial conversation and any genuine after-hours arrangements the firm offers.
• Employment law: whether the firm acts for employees, employers or both, and what its consultation covers.
• Immigration: the matters and programs the firm handles, the languages available and who will review the enquiry.
• Real estate, wills and estates, and business law: the services the practice wants to grow and the fee or appointment information it approves for publication.

For a firm with several offices, we also confirm where each service is available and which team should receive the enquiry. We do not assume every location offers the same work or has the same capacity.

Give prospective clients a clear next step

An ad creates an expectation. The page a visitor reaches should explain the relevant legal service, introduce the firm and make the consultation process understandable. Prospective clients need to know what happens after they call or submit a form, especially when they are using a phone or dealing with an urgent issue.

We can improve existing pages or include new landing pages in the proposal. Your firm supplies or approves the service details, lawyer biographies, credentials, fee statements and any testimonials or past results. Where a broader rebuild is needed, it can be scoped through our law firm website design service.

Intake is part of the buying decision too. Tell us who answers new enquiries, how consultation bookings are handled and what happens outside office hours. If additional support is needed, we can discuss an AI receptionist or AI sales automation as a separately agreed part of the work. The firm decides the approved communication and privacy arrangements.

Reporting that distinguishes enquiries from clients

Monthly reporting can show advertising spend, calls, forms and booked consultations by practice area. Where your firm shares suitable intake outcomes and records can be matched reliably, we can also report the cost associated with retained clients. We explain the gaps when records are incomplete or attribution is uncertain.

A low cost per click does not establish whether advertising is bringing qualified work to your firm. We assess consultation quality and available acquisition costs alongside your capacity, so partners can judge whether the investment supports the matters they want to take on.

Your firm’s approval and confidentiality responsibilities

Ads and landing pages are prepared for your firm’s review before publication. You confirm that statements about services, credentials, fees, testimonials and outcomes are accurate and appropriate under your professional rules. Canada Create™ does not provide legal or regulatory advice, and the engagement is not a compliance review.

Any use of client information must follow your instructions and the applicable privacy and platform requirements. Sensitive matter details stay out of advertising and analytics systems. Reporting on intake outcomes does not automatically mean those outcomes can be shared with an advertising platform. We assess eligible conversion information separately; consent alone does not remove a platform restriction.

Any proposed remarketing must also be suitable for the service and permitted under Google’s personalized advertising restrictions. A visit to a sensitive legal-service page is not automatically a basis for advertising to that person again.

What the investment includes

There are three costs to distinguish when considering lawyer PPC management:

• Initial setup: the agreed account work, enquiry measurement and any landing-page work needed before launch.
• Ongoing management: the campaign management, reporting and other services set out in the proposal.
• Advertising spend: the budget paid directly to the advertising platform, separate from Canada Create™’s management fee.

Fees depend on the scope, including the practice areas and offices covered, the state of the existing account, landing-page requirements, reporting needs and the platforms included. We provide a written proposal after discovery. Fees are in Canadian dollars unless stated otherwise, with applicable taxes.

We discuss a starting advertising budget with you and obtain approval for proposed changes. The engagement’s term, deliverables and fees are set out in the written agreement and the Terms of Service. A proposal request is an opportunity to understand those commitments before work starts.

Account access and ownership

Advertising accounts are set up in your firm’s name where the platform allows and remain yours. Your firm grants the access needed to manage the agreed work, and advertising spend is billed directly by the platform. Ask about access, reporting and any existing account restrictions during discovery.

Ownership of finalized custom website or landing-page deliverables transfers after full and final payment, subject to third-party licences, our pre-existing tools and the Canada Create™ credit requirements in the Terms of Service. Account ownership and ownership of newly created website work are separate questions; the proposal should make the included deliverables clear.

What to expect when working with us

We begin by discussing your practice, locations, capacity and current advertising. You receive a written scope and fees before work starts. The agreed work is prepared for your review, with launch dependent on the necessary access, your approvals and the platform’s review.

After launch, we review performance and explain recommendations through the agreed reporting. Your team contributes the intake information it can appropriately share, tells us about changes to services or capacity and reviews proposed copy or budget changes. The schedule is confirmed for the engagement rather than promised from a standard timetable.

Our sales line and AI-assisted support intake are available 24/7. The AI support agent records requests for the team, with follow-up under the response targets in the Terms of Service.

How paid search fits with SEO and other services

If your firm also invests in lawyer SEO, we can consider paid and organic results together. The decision is whether the combined investment supports the practice areas you want to grow. An organic ranking alone does not show whether advertising adds suitable enquiries.

Additional channels such as Local Services Ads, Microsoft Advertising or social advertising are considered only where they suit the firm’s goals and are available for the relevant service. Any recommendation identifies the scope and budget rather than treating every channel as necessary.

Why choose Canada Create™ for lawyer PPC?

Legal advertising involves more than keeping an account running. A firm may need better landing pages, a clearer consultation offer or a better understanding of what happens to new enquiries. Canada Create™ brings Google Ads management, lawyer SEO, website design and intake support into the same conversation, with each service identified in your proposal.

You retain your advertising account, approve the spend and final content, and receive reporting that explains what the available records can establish. Canada Create™ has been in business since 2008 and is a BBB Accredited Business with an A+ rating. Our Toronto team can discuss the work in the context of your practice, rather than asking partners to interpret a list of advertising metrics on their own. Read current client feedback alongside the scope and terms when deciding whether we are the right fit.

Questions to settle before choosing an agency

• Which practice areas, offices and services are covered by the proposal?
• What is included in setup and ongoing management, and what would cost extra?
• How are advertising spend and agency fees separated?
• What will the firm review and approve before publication?
• Which consultation and retained-client measures can the available records support?
• What access does the firm retain to the account, and what are the ownership terms for new deliverables?
• What are the agreement’s term, support arrangements and cancellation conditions?

Share your practice areas, service locations and current advertising situation to discuss a scoped proposal. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts.